Manufacturer's News

Manufacturer's News

TRU VUE INTRODUCES CONSERVATION ULTRACLEAR

Tru Vue is pleased to announce a new addition to the Conservation Series line of UV-blocking glass products: Conservation UltraClear. This water white glass combines the benefits of a neutral color cast for unmatched trueness-to-color with 97% UV-blockage to protect, preserve and beautify the art it covers. A new water white glass, UltraClear, is also available for those works of art not requiring UV protection.

Conservation UltraClear is available in 25 sq. ft. cartons in a range of three standard picture framing sizes: 32" x 40", 36" x 48" and 40" x 60". UltraClear is offered in 50 sq. ft. cartons in these same sizes.

For more information on Conservation UltraClear UV-blocking water white glass or to locate a distributor in your area, please call the Tru Vue Framers' Helpline at 800-282-8788.

GLAZING FOR GIFTS COMES TO AN END

Tru Vue would like to remind all framers that the Glazing for Gifts purchasing awards program is drawing to a close. Framers wishing to participate must be registered with Tru Vue and redeem all Glazing for Gifts Points by Thursday, December 31, 1998. To redeem points, simply fill out the Awards Order Form found on the back cover of the Glazing for Gifts Catalog and mail it in, along with the number of points necessary, to the address listed on the form.

If you have any questions about the Glazing for Gifts program or to receive a catalog, please call the Tru Vue Framers' Helpline at 800-282-8788.

LARSON-JUHL DOUBLES CONSUMER ADVERTISING EFFORTS

Larson-Juhl announced the expansion of its national consumer advertising program. The program, which was initially launched with seven magazines in the fall of 1996, has been increased to 14 publications.

"The goal of our program is to grow the framing industry by bringing consumers to our customers, and based on our customers' feedback, it's working," said Craig Ponzio, owner and CEO of Larson-Juhl. "Beginning this fall, we are doubling our efforts by increasing the number of publications and the total number of issues where our ads will appear."

The new publications include: Victoria Magazine, Colonial Homes, Interior Design, W, Entree, and Departures. Larson-Juhl's consumer ads are also running in Architectural Digest, Elle Decor, Gourmet, House & Garden, House Beautiful, Metropolitan Home, Southern Accents and Traditional Home.

For more information on Larson-Juhl's consumer advertising program or Larson-Juhl framing products, call 800-886-6126.

INTRODUCING A BRAND NEW LOOK IN METAL

Nielsen & Bainbridge introduces new Nielsen Embossed Classics. This new collection features the popular Nielsen Profile 97 with a decorative touch of our exclusive new beaded embossed design.

This stylish finish is totally unique to Nielsen, and adds a new dimension to metal. The Embossed Classics line offers a variety of colors and finishes to match any artwork style and home decor. All references are available in Profile 97 with a Florentine finish and feature a gold or silver highlight. By bringing an old-world look to metal, Embossed Classics is an ideal solution for both traditional and modern art, adding a touch of classic detail.

For more information, call 800-927-8227, or visit our website at: www.nielsen-bainbridge.com.

LARSON-JUHL INTRODUCES NEW CONSUMER ADVERTISEMENT

Larson-Juhl recently announced the launch of a new national consumer advertisement featuring the Vermeer moulding line from the Craid Ponzio Signature Collection. This new ad is part of Larson-Juhl's ongoing consumer advertising program designed to grow the framing industry by increasing consumer awareness and appreciation of custom framing.

"Based on our customers' feedback, we are confident that our program is increasing the consumers' perception of custom framing, leading to an increase in overall framing and a higher average ticket price," said Craig Ponzio, owner and CEO of Larson-Juhl.

For more information on Larson-Juhl's consumer advertising program contact your local Larson-Juhl representative or call 800-886-6126.

NEW CATALOG FROM PRESTO

Presto has released a new oval and frame catalog. This comprehensive guide has over 720 variations of finishes and colors including fan frames. Sizes range in circles from 3" x 3" to 36" x 36" and in ovals 2" x 3" to 30" x 40". This is a reference that framers should not be without.

The catalog faithfully depicts their comprehensive line of veneers including mahogany, poplar burl, elm burl, olive and marquetry. Also shown is a large selection of gold mouldings with old world finishes and new selections on the cutting edge of design. Please call for your copy. Call Presto at 800-431-1622.

BARTON MFG INTRODUCES NEW PRODUCT

Barton Mfg. is manufacturing a low price 40" Mat Cutter with features found only on the more expensive brands. Some features include; a) Strong Hinged System; b) Back Hinge Stops; c) Super Strong Nylon Cutter Head that rides on a 1/2" square rod which is mounted to a hard surface anodized bar; d) Straight Side Cutter with sizing-squaring arm and stop; e) Mounted on a strong board with durable hard surface finish. Cutter lists for under $250.00. For information call 800-856-5461.

NEW BLACK IRON PLATTER EASELS

Easels by Amron offers over 200 styles, colors and sizes of "Easels, stands and holders." Unique to Amron's easels is that we design our easels for resale, with the consumer in mind. Pictured below is one of over 200 pieces available. This easel is 17" tall and is made of black solid iron. The easel retails for $30.00. This item receives a 10% discount if ordered in 4 or more and free freight is available on pre-paid orders. A free color catalog is available upon request, by calling 800-44-EASEL or faxing 800-94 EASEL or you can visit our website at www.amrominc.com.

FRAMEMICA® INTRODUCES KID STUF™ MOULDINGS - FEATURES EXCLUSIVE SPLATTER™ DESIGN AND BRIGHT COLORS

Choosing a frame for a child's first self-portrait is easier than ever now that FrameMica® has introduced its exclusive new line of Kid Stuf™ mouldings to the trade. The Kid Stuf line's unique "Splatter" design features red, yellow, blue and green splatters on a white background.

Kid Stuf™ is designed to complement art for children's rooms and enhance children's own creations. The durable laminate frames also come in primary colors, including a pleasing "Hello Yellow" that has been hard to find. Other colors include a KidStuf "Grouchy Green" that works beautifully with children's art, as well as Wagon Red, Bubblegum Blue, Baby Blue, Precious Pink, Snowball White and Black Licorice. The fresh primaries and other colors are perfect for art for the young at heart as well.

The point-of-purchase display from FrameMica is included with Kid Stuf samples. This compact, colorful display comes with velcro, ready to hang. Call your local FrameMica distributor or 800-FRA-MICA to order yours today.

NEW! ATG DISPENSER #D-603

Albums Inc., national distributor of photographic and framers supplies, has added a new, improved ATG Dispenser to its line of photo studio and framing supplies. A major operating improvement to the dispenser is the addition of two liner guide wheels which keep the used liner away from the tape to prevent the tape from gumming up. An added improvement feature is the clear plastic cover that allows the user to see exactly where the tape is being laid. Send inquiries to Albums, Inc., PO Box 81757, Cleveland, OH 44181 or call toll-free at 1-800-662-1000.

NEW DESIGNER INSPIRED CUSTOM MOULDINGS

Always trying to improve and expand its product lines and services, Albums, Inc., national distributor of photographic and framers supplies, now offers custom mouldings in sizes to meet virtually any framing need. The designs range from natural wood finishes to sculpted designs that resemble hand carving. Ready made frames sizes from 5x7 to 20x24 are also available. For more information, contact Albums Inc., PO Box 81757, Cleveland, OH 44181 or call toll free at 800-662-1000.

NEW ABLUM MAT FRAMES FOR PHOTO ART PRESENTATIONS

Album Mat Frames are available in four styles with glass and a backing board and are designed to fit all Florentina and Renaissance full size album mats. They provide an easy, convenient way to create attractive, high style wall frame presentations for photographs. Album mats are sold separately and are offered in 82 mat designs in 10 color choices. For more information, contact Albums, Inc., PO Box 81757, Cleveland, OH 44181 or call toll free at 800-662-1000.

NEW MEMORY MATS BY WINTHROP-ATKINS FROM ALBUMS, INC.

Memory Mats are offered in three sizes to display portraits from 3 1/2x5 to 8x10. The mat design is raised by an embossing technique which combines a highlighted image and beveled look around the picture opening. Available in four design themes for nursery, sports, floral and family presentations. For more information, contact Albums, Inc., PO Box 81757, Cleveland, OH 44181 or call toll-free at 1-800-662-1000.

RISING MUSEUM MOUNTING BOARD INTRODUCES TWO NEW COLORS

Rising Museum Mounting Board has introduced two new colors - Black and Zinc - to its 8 Ply product offering. The addition of Black and Zinc to the palette now creates an even more diverse palette and offers customers the broadest range of choices for designing their materials.

Rising has been the leader in manufacturing the highest quality 100% cotton matting and mounting board available for more than 25 years. The company was one of the first manufacturers to recognize the need for an acid-free truly archival product which could be used by Conservators and Framers alike, with complete confidence. Rising Museum Mounting Board is manufacturered with a 100% cotton (a renewable resource) acid-free formulation, buffered with calcium carbonate for added protection even in unfriendly environments. An assortment of whites and colors is available in 30, 60 and 120-point thickness. Colors are solid throughout.

For more information about Rising Museum Mounting Boards, contact Peter Viale at (413) 274-3345.

THE WILLIAMSON CO. NAMES NEW VP OF SALES & MARKETING

The Williamson Co. has announced that Larry Bauman has joined the company as Vice-President of Sales and Marketing.

Bauman will lead Williamson's internal and external national sales teams as well as international sales. In addition, he will be responsible for all advertising, public relations, trade shows and customer service.

A 20-year veteran of the art and framing industry, Bauman joins Williamson after leaving the Crescent Cardboard Company as Vice-President of Sales. He has also held the positions of Executive Vice-President of Clark Moulding, President of Lone Star Marketing, and territory salesperson for Piedmont Moulding.

Terry Schaubert, President of The Williamson Co., said that Bauman is a well-respected professional in the industry and is a very positive addition to the company. "Larry has both domestic and international sales experience and will be the driving force behind our sales team into the new millennium. We are very excited to have him join The Williamson Co.," he said.

Bauman can be contacted by calling The Williamson Co.'s message center at 800-338-1142, ext. 175.

FREE CORNER PROGRAM FROM MULTI-ANGLE STUDIOS

Multi-Angle Studios is offering a corner sample program. Simply send an 18"-24" piece of moulding to Multi-Angle Studios. They will cut, join and return it to you in a 135° corner sample...at no charge. Restrictions: Moulding Width: 1"-5"/Height: Maximum 3 1/4", No Metal/No Double Rabbet.

For more information and a free catalog call 888-799-7609.

NEW BUSINESS CREATION

Frank Chavez, formerly of Framing Fabrics & Moulding International (Los Angeles), has announced the creation of his new service, Frank's Fabrics for Framers.

Chavez has been supplying the picture framing industry with fine textiles for more than twenty years. His involvement in training seminars and workshops has earned him the distinction of being considered by many to be a leading authority in the field of frabric-wrapped mats and liners. This new service specializes in fabrics that have been tested and selected specifically for this use, and they are available on a "no minimum" basis what have been called "the most resonable prices in the industry."

Frank's collection consists of all the most popular colors and textures currently being offered to framers. The line also includes several new, exciting fabrics that have been developed for use in our industry.

Included among the new items is a selection of eighteen cotton, linen, linen/cotton and synthetic blends that have been specially processed to eliminate the resins, residues, and chemicals commonly found in fabrics. These signature items are certified to be pH neutral, considered safe for use with conservation-quality paper-borne art. In addition to these fabrics, the company is offering a water-soluble pH neutral adhesive, which as been aptly named "Frank's pHabric Adhesive."

For more information, Frank can be reached by FAX at (818) 908-3705 or toll-free at (888) F-FABRIX (332-2749).

NEW PRODUCT FROM FRANK'S FABRICS FOR FRAMERS

Frank's Fabrics for Framers (Van Nuys, Calif.) has developed a pH neutral water-based adhesive to complement the company's exclusive line of pH neutral fabrics. Described as clean, effective, easy-to-use, and economical, mounting applications. For more information, call toll-free 888-332-2749.

Frank Chavez, developer of this line of conservation fabric and adhesive, commented: "The buying public is becoming more and more aware of the desirability of protectin their valued art with archival-quality framing. At the same time, they're demanding hand-wrapped mats on those fine art pieces. now framers can satisfy both needs: The practical and indispensable benefits of conservation framing, and the unparalleled beauty and aethetic benefits of fabric wrapped mats."

BURROUGHS NAMED MANAGER OF WILLIAMSON'S TEXAS DC

Mike Burroughs has joined The Williamson Co. as Distribution Center Manager of the company's San Antonio, Texas location. Burroughs comes to The Williamson Co. with more than 5 years of management experience in the woodworking industry. He can be reached by calling the San Antonio distribution center at 210-434-2472.

TV COMMERCIALS DESIGNED FOR THE ART & FRAMING INDUSTRY

Finally, the look of high-end television advertising has joined hands with a low price tag...SPECIFICALLY FOR PICTURE FRAMERS!

New Image Media, a division of Counts Communications, Inc., producer of national television and corporate video programming, is announcing a new addition to its operation. This award winning production company is now offering AFFORDABLE TELEVISION COMMERCIAL SERVICES FOR THE PICTURE FRAMING INDUSTRY. These high-end, professionaly produced commercials are targeted directly at YOUR picture framing customers.

Based on a small quarterly subscription, store owners will receive FOUR 30 second commercials per year, creatively produced and designed to ENHANCE their company's image in the most effective marketing media ever...television. These commercials are already being successfully used by Picture Framers!

A FREE DEMO VIDEO TAPE will be provided without shipping charges for the first 100 requests. Contact David Counts at 561-744-7649 or dtcounts@mindspring.com to order your FREE video.

FLECTHER-TERRY INTRODUCES COMPUTER MAT CUTTER!

The Fletcher-Terry Company, Farmington CT, is pleased to announce the introduction of its F-6100 CMC, Computer Mat Cutter. The system is complete with "Framer-Friendly" easy to use software including 60" matboard. Virtually thousands of designs can be created with the windows based F-6100 CMC by combining patterns from the extensive Mat Pattern Library with a variety of special features included in the program. Multiple mats and a wide selection of V-Grooves can be applied to every pattern and immediately seen on the screen. The precision Cutting Head combines years of engineering expertise with the latest technology to provide an extremely accurate, fast, and solid design.

To assist in financing, Fletcher has formed a strategic alliance with GE Capital to offer a variety of leasing options, and for a limited time, installation and training is being provided free by factory-trained technicians. The Company has also developed a complete customer service department exclusively for this product line and a new toll-free phone number, 877-262-6100. Call for your free demonstration CD and brochure today.

Since 1868, Fletcher products are the first choice of Professionals around the world in the Picture Framing, Glazing, Hardware, Stained Glass, Art, Craft and Hobby Industries.

THE WILLIAMSON CO. OFFERS MADISON

The Williamson Co. offers its latest collection, Madison, nationwide. Manufactured in the USA by The Williamson Co., Madison features three contemporary profiles in a 1 1/2", 1 3/4" and 2" width. Each profile is available in two popular cherry finishes, cinnamon and espresso. For more information or to order your Madison corner samples, please call The Williamson Co. customer service department at 800-851-2467.